Identify your niche and strategically uncover the different messaging pillars that will connect with your aligned client. I also help you determine your brand’s tone, personality and figure out how to communicate these brand and messaging pillars on your website, in your exposure strategies, and at every communication touch point of your client journey. This is also the stage where you clarify your own necessity with the issues you address as a service provider. Why are you called to solve these specific problems, or help this specific audience? What transformation stories (yours as well as your clients) effectively bring forth your mission and the results you help clients achieve? This is a foundational step in launching or scaling your service business.

Over the last 8 years, I’ve developed 50+ programs, products and services for clients ranging from newbies all the way to 6-8 figure organizations. Let me help you build impactful programs!! Packaging your expertise can take on a range of formats / delivery vehicles, including self-paced online courses, live group coaching, live private 1:1 coaching, and even downloadable worksheets. I’ll help you package your expertise and impact strategically, so that you are serving your clients and helping them achieve your intended goals (and including the most important pillars). I also integrate YOUR vision, passions and interests into this strategy, ensuring that you’re finding balance between offering the value needed AND doing what you love doing the MOST.

The Offer is essentially the portal through which you communicate your programs and services to the world. I’ll help you build aligned, effective offers to help you enroll and support your ideal clients (without compromising your values or vision) and make it a no-brainer for them. I’ll teach you the fundamentals of what an offer is within your business, how to approach building an effective offer (in relation to WHAT you’re selling), and how to decide on pricing. What should you consider including (and why)? What should you AVOID doing when building your offers? In private coaching, I help my clients stack together ALL the essential ingredients so that your programs SHINE, and I help them determine pricing for the level of service they’re offering. Not only that, but I also help them build the launch strategy to SELL this offer effectively. Selling a $49 Worksheet is VERY different from selling $3000 private coaching. I’ll help you build the launch plan to make that offer sing.

This is one of the MOST important areas of any strong personal development business, and that’s EXPOSURE. How are you accessing your aligned audience? I’ll share strategic ways for you to leverage social media, community platforms, guest podcasting, partner opportunities with other thought leaders as a CORE way to gain exposure, build your email list and so much more. I’ll also help you design your lead magnets — impactful lead generation resources + strategies to increase your exposure to the right audience AND build a strong relationship with them that results in increasing program enrollment, increasing your revenue, and supporting as many people as possible with your gifts.

Whether you’re looking to promote a book, your private coaching, online courses, live events, another package, I will help you leverage the needle-moving marketing campaign strategies to hit your goals. How are you communicating to your audience, building relationship, adding value strategically and enrolling aligned people into your programs and services? Marketing campaigns can help you share your message authentically AND impactfully. I’ll share the strategies for doing this in alignment with your values and vision (and without coming off as too salesy). Depending on WHAT you’re promoting, this can include EMAIL MARKETING, SOCIAL MEDIA, 1:1 ENROLLMENT CALLS, WEBSITE PAGES, and more. I’ll help you build your strategy, so that you can execute on it and enroll clients! Campaigns with intention and heart help us DO OUR LIFE’S WORK. Bottom line. I’ll help you get in the game with true alignment and authenticity.

I’m a systems lady. I have recommendations on platforms to leverage across website, to online course delivery, to client communities, to email marketing, to social media. My approach and perspective prioritizes the solopreneur. If you’re running your business on your own (or have a lean team), the systems I recommend and set up for my clients are designed to be highly manageable, intuitive and approachable (even if you’re not a tech wizard). I’ll advise on WHAT systems to invest in to optimize your digital presence and to streamline your workflows — from marketing a product, and emailing your audience with consistency, ALL the way to delivering services with consistence and excellence to your paying clients. This is all about leaning on technology and workflows to create ease, flow, and optimal user experience for our clients (and ourselves!)

One of the BEST organic ways to scale in your business (and especially as a new coach or service provider) is to partner with the RIGHT people who are already serving YOUR aligned audience. As your coach, I’ll help you tap into strategic partnership strategies to attract aligned clients and build YOUR email list. This is all about build the relationships in the industry that will help you gain more exposure and offer your clients distinct, high value experiences. I’ll help you hone in on the RIGHT delivery vehicles and value-driven offerings to offer with strategic partners that go a LONG way in closing the gap between someone’s interest in a topic, and hiring YOU to support them with their goals on that topic. This is one of the GOLD pillars of any business, whether you’re just starting out or you’re already making $100K+/year or more in revenue.