LIVE WORKSHOP
The Power of Specialty
How to End Confusion and Connect with More Ideal Clients
Led by Chris Dumler and Jess Lipman
Friday, December 15th
9am-10:30am PT | 12pm-1:30pm ET
A dynamic 90-minute workshop designed to empower mindfulness trainers, coaches and healing arts practitioners with effective strategies and practical tactics for defining (or refining) their specialty.
You'll get to learn new strategies, reflect on your own business, connect with fellow practitioners on this path, and receive coach support.
A Sneak Peek
Check out this short video from Jess Lipman and Chris Dumler on specialty, and why now’s the time to define, refine or pivot with your specialty or niche in your mindfulness or healing arts business.
Whether you’re writing emails about your programs, or sharing on social media, or building your program offers and pricing, the first question you should be asking yourself is:
‘Who am I talking to?’
But this question can oftentimes get overlooked (or the answer is somewhat incomplete), resulting in tons of confusion, uncertainty about where to find your ideal clients, and even how to package your services to be most impactful.
Whether you are just getting started, or you’re looking to scale to the next level of impact, reach and revenue, the key to greater clarity, aligned messaging and more enrollment in your programs may lie in SPECIALITY.
Niche. Zone of Genius. These are some words that come to mind when we talk about specialty.
Calling all mindfulness trainers, life coaches and healing arts practitioners who value a
strategic and heart-centered approach to scaling their impact and revenue.
If it feels complicated to answer that question, you’re not alone.
Like most mindful entrepreneurs, you may relate to some of these beliefs or experiences around specialty and niching down:
✔️ If I choose a specialty or niche, then my audience will be too small (so I won’t enroll enough clients to run a sustainable business or make a big enough impact)
✔️ I feel paralyzed and stuck around choosing a specialty. There’s too many to choose from, and I’m attempting to speak to them all.
✔️I have a niche or specialty, but don’t like it and feel ready to pivot.
✔️ I have a specialty, but not getting traction (and not sure why!)
✔️ Is my specialty too narrow? Too vast? I have no idea.
✔️ I want to help everyone! I don’t like the idea of having a specialty.
If any of these sound like you, you’re not alone.
In this workshop, our goal is to support you in understanding the power of specialty, and how it can elevate your impact, reach and revenue (while also streamlining all your business processes).
When you deeply explore who you’re truly serving with your impact work, how many more people can you reach and support? How much more revenue can you call in?
Join us at the workshop on December 15th to
refine your own specialty in your client-centered business,
and elevate your impact and revenue in 2024.
In this live workshop, we’ll share with you:
✔️ How to end the energy leakages and confusion, and clearly communicate your message with people who are excited to enroll in your programs + services.
✔️The process for deciding on a specialty that’s authentic to you (and how to pivot easily, as needed!)
✔️ How a specialty can help you reach MORE people (not less), and help you expand into a much higher impact.
✔️ How to tap into receiving more referrals, and experiencing a flow of new clients in 2024
✔️ The path to more ease, alignment and flow in your business (from your website, to emails, social media and what you offer). Total clarity, totally unified in a clear story of impact.
Meet Your Facilitators
Meet Chris Dumler: Your Guide to Mindful Productivity
Chris Dumler, entrepreneur and mindfulness coach, specializes in merging mindfulness with productivity and technology. His unique approach focuses on using strategic and tactical methods to build traction, address distraction, and practice subtraction.
Chris often blends mindfulness techniques, productivity hacks for the ‘neuro-spicy’, and tools like Time Blocking, Body Doubling, and ChatGPT.
With a rich background leading teams at Tinder and in the startup ecosystem, he recently founded mindier. There, Chris promotes a holistic, empathetic coaching style, dedicated to fostering deep satisfaction and meaningful accomplishments in both life and work.
Hi, I’m Jess Lipman, your business doula.
I'm a Mindful Business Coach and Unified Mindfulness Certified Trainer on a mission to help healing arts and mindfulness practitioners end the burnout and make their impact sustainably. I offer a holistic approach, bringing together mindfulness for resilience as well as trauma-informed digital marketing systems.
I believe your whole human experience matters on this path of entrepreneurship. When we tend to this journey holistically, honoring the mind, body and systems that nurture the dream vision we hold, the sky’s the limit (and we can sustainably help more people).
For over 13 years, I've served in marketing and leadership roles for the best in the personal development industry. I hold in-depth knowledge of the coaching world from a start-up perspective all the way to the multi-million dollar revenue level. I've supported the best in the industry, including Brendon Burchard, Jim Kwik, Oprah Winfrey Network, Success Magazine, One Commune, Tony Horton, Dr. Amen, Growth.com, Mettagroup, Unified Mindfulness and more.
Today, I'm deeply grateful to support heart-centered entrepreneurs with implementing aligned systems, flowing into their business goals, and getting their message out to the world with authenticity, clarity and momentum.
Alicia H. | Hypnotherapist | Portland OR
“Over the course of the past 7 months, I have been showing up for myself and my service in ways I had been previously stalled in.
I've taken much greater risks in my business: in person workshops, attending events for exposure opportunities, doing reels on IG. Allowing myself to be seen. This was not happening prior to this time.
Through Jess' supportive stance and strategic direction for implementation, I found greater empowerment to take risks, and to thoughtfully share my offerings in ways that will expand my service, but also add clarity to the value (financial and beyond) of my work. Her powerful reflective questions to process and learn from these growth edges are absolute gold as they demonstrate the path as a process to bring equanimity into, being curious and playful as I refine.”
“She took all the guess work out of my marketing strategy”
“Jessica has been giving me marketing coaching for the past 8 months. It's been such a help. She took all the guess work out of my marketing strategy which saved me time and mental anguish. Moreover my responses and revenue went up three to four fold directly after implementing her suggestions. Save yourself the hassle and book with her. You can't afford not to.”
— Cedric Reeves, Meditation Coach
and Founder, AttachmentRepair.com
FAQs
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Yes! This is a great space for you to learn how to approach marketing, and how to move beyond the resistance that sometimes shows up in business. Whether you’re new or seasoned, this is a must-attend workshop.
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Yes! A replay will be sent to you after the live workshop. If you can’t make it live, no problem.
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This workshop is for mindfulness trainers and coaches, life coaches and healing arts practitioners who value a strategic yet heart-centered approach to business. They might feel overwhelmed, nots sure where to start, emotionally dysregulated, or jaded about contemporary digital marketing, and want to scale their impact in alignment with their values. Whether you’re just starting out, or looking to scale your revenue and impact, this is for you.